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>Graphics Branding

>Tools For Business (TfB by Panaramix

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Principal Design are excited to be continuing to work with Panaramix on a range of their products, where we have been involved in the birth of this product. Developing the name for the product, creating the brand, designing the website and marketing material as well as designing the products interface and user interaction. Where we have collaborated with PodPea under the banner of 'EPIC WORKS'.

Tools for Business is a product to allow businesses to see where their staff are anywhere in the world and send them Jobs to their phones, create Time sheets
and have lone worker care. The brief was to create a brand for the product that evoked a professional feel while allowing easy adoption by Nokia into their brand
and line of products. This has worked extremely well with Panaramix Nokia taking a direct interest in the software and Mobile phone applications..

Principal Design approached the branding aspect of this project by creating a icon that would scale for mobile phones and encompass the acronym for the product while still maintaining the professional
feel required for business to want to adopt the software. An air of quality and cost above the price tag for the software, something companies would be proud to say they use.

If you have any questions about the project or would like to enquire about Principal Design working with you on a project please do not hesitate to contact us here.

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