Principal Design were appointed to work with The Store after they had been trading for a number of years.
They never had any branding produced from them but have a growing loyalty of customers and approached Principal Design to help reward them for this. To help with this process we suggested they have a definitive brand identity that rolls out through everything they produce.
For the branding; as they have customers who know them, Principal Design decided that their brand identity should be treated as a re brand, we took their shop front as our inspiration.
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