>MOBILE PHONE TRACKING -
FAMILY LOCATOR
Principal Design are excited to be continuing to their work with Panaramix on a the full range of their products. We have been involved in the Kno-where project from the concept stage that has allowed a designers influence from the start of the software development. Creating the brand, designing the website and marketing material as well as designing the products interface and user interaction. Principal Design have collaborated with PodPea under the banner of 'EPIC WORKS' for the software and website development work.
Creating the brand was the first thing to be complete as the theme was then taken forward throughout the development of the software and website. When starting a project of this nature the end user is the first thing for the design team to consider as a product of this nature needs to intuitive.
Kno-Where is a consumer product that allows parents to see where their children are anytime and anywhere in the world! The brief was to create a brand that was consumer friendly whilst emphasizing the protection aspect of the product; Care had to be taken here as the client did not want the 'Big Brother, we are watching everything you do' aspect to influence over the benefits of the product that has a user control process that determines when the facility is being used. Principal Design's approached the branding aspect of this project by creating an icon that reflects the innocence of children and their desire to be protected by their parents, combined with the grown up core colour to bring across their desire for independence an and growing up.
Kno-where was launched in November 2010, if you would like to see more about this product then click here.
If you have any questions about the
project or would like to enquire about
Principal Design working with you on a
project please do not hesitate to contact
us here.
