East Coast Board Riders were a start up compnay who used Principal Design to brand their
new surf shop.

The main brief was for the logo to apeal to surfers between the core ages of 17-28. With this in mind Principal Design set to design a logo that would explain the business in a single image, but hold a form that is little more abstract to help image feel fresh many years down the line (logo designed 1998). The text used to support the image was also designed by the Principal Design designers.

If you have any questions about the project or would like to enquire about Principal Design working with you on a project please do not hesitate to contact us here.